Are your LinkedIn settings working for you?

In the social media world we live in today, it is important to stay on top of the latest trends, updates and features of the tools you are using to market yourself on the web.  LinkedIn is a fabulous tool with more features than you probably even realized.  If you’re like me you probably created an account years ago and just started connecting with your friends, similar to Facebook.  It wasn’t until I got the opportunity to really dive into all that LinkedIn has to offer that I realized what an amazing tool this is!  In my next few blog posts I will be going over all things LinkedIn.  For today, lets discuss your settings, as this section has recently gone through some renovations.

Having your settings adjusted the right way for you is an important thing that many overlook or don’t take the time to do.  We all know time is money and you want to do what you can to avoid wasting time on some of the least important features of LinkedIn and focus that time on the potential money maker features to improve your efficiency.  Let’s take a look at some ways to adjust your settings to help with this.

1.) Reduce the type and frequency of inbound LinkedIn emails.  A way to help declutter your inbox!?!  This is probably something we all want.  Not all notification emails are pertinent to your success on LinkedIn.  They have eight major email notification categories and if you have never gone in and changed from the default, you might be getting more in your inbox than necessary for your day to day activity.  To update, Go to your settings by scrolling over your photo on the top right of the page.  Select “Privacy & Settings” then “Communications”, then “Email Frequency”.


One important section to look at here is the “group updates”.  There are a lot of benefits of being in a lot of LinkedIn groups that we will go over in a future posts.  However, receiving email updates on all the groups all the time can be a bit overwhelming.  You have the option to choose how often, if at all you want to be notified from these groups.

2.) Decide who you’ll allow to send you invitations to connect.  If you are getting bombarded with invitations to connect, you may want to limit who is able to request a connection with you.  Again, this is through “Privacy & Settings”, “Communications”, then “Who can send you invitations”.


3.) Limit how much, if any, of your profile is visible to the general public.  When someone does a “Google search” of your name, your LinkedIn profile usually comes up very close to the top.  You have the option to adjust your settings to display all, some, or none of your LinkedIn profile in an internet search.  Again, go to “Privacy & Settings”, “Privacy”, then “Edit your public profile”.


4.) Become invisible when you are “stalking” others.  I’m sure you’ve seen the Who’s Viewed Your Profile feature on LinkedIn that is now one of the top rated features provided.  Did you know that you can make yourself anonymous when you are checking out others profiles?  You can change this temporarily or permanently in settings.   Go to “Privacy & Settings”, “Privacy”, “Profile viewing options”.


5.) Tell LinkedIn you really don’t want to hear from them.  Every time you sign up for something, they ask you if you want to receive newsletters, special offers, etc.  LinkedIn has a similar feature.  You can turn on or off receiving announcements, partner announcements, or invitations to be involved in research.  This is found under “Privacy & Settings”, “Communications”, “LinkedIn messages”.

6.) Stop LinkedIn from using you as an advertising subject.  Did you even know that they were doing that?  Unless you tell them otherwise, they can use your photo.  Go to “Privacy & Settings”, “Privacy”, “Data Privacy & Advertising”.  Make sure to review all the default settings and change those you need to.


7.) Don’t let your network know when you are changing your profile.  Did you ever have someone congratulate you on a new job via LinkedIn when really you have been at the job for months or even years, but are just now getting to updating your LinkedIn profile?  This can be avoided by changing the default settings.  Especially if you are making lots of changes to your profile, you might want to think about at least temporarily turning this setting off.   You can do so by going to the right-hand column of your profile and sliding over the button from “Yes” to “No”.


8.) Hide your connections’ updates individually or forever.  You have the option to hide your connections updates if you no longer wish to see them in your home feed.  Simply select “Hide this particular update” from the drop-down menu from the down arrow on the top right of the update.


I hope that these simple steps help you on your way to becoming  more efficient in the LinkedIn world and help you focus on activities that will lead to better business and greater success.

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